Overview of Cross-Border E-Commerce Import Model
Cross-border e-commerce provides a convenient channel for health products to enter the Chinese market, primarily under two regulatory models: 1210 bonded warehousing and 9610 direct import.
1210 Bonded Warehouse Model
How ** works**
Products pre-shipped in bulk to domestic bonded warehousesItems ship from bonded warehouses after customer orders.Taxed as personal effects (duty 0%, VAT and consumption tax at 70%)** Benefits **
Fast shipping (1-3 days)Low shipping costsGreat customer experienceReturns accepted** Disadvantage **
Requires advance inventory buildup; ties up significant capital.Complex inventory managementPrecise product selection requires accurate forecasting.** Use Cases **
Best-selling ProductsHighly standardized productsDemand for stable products9610 Direct Import Mode
How ** works**
Direct shipment from overseas after consumer places orderShipped to domestic via international logisticsTax on personal items** Benefits **
No advance stock requiredLow inventory pressureSellable long-tail productsHighly flexible** Disadvantage **
Longer shipping time (7-15 days)Higher shipping costsComplex return process** Use Cases **
New Product TestNiche ProductHigh-value productsProducts with short shelf lifeTax Policy Comparison
| Item | 1210 Bonded Stock | 9610 Direct Import |
|------|-------------|-------------|
| Tariff | 0% (within quota) | 0% (within quota) |
| VAT | Statutory Taxable Amount × 70% | Statutory Taxable Amount × 70% |
| Consumption Tax | Statutory Taxable Amount × 70% | Statutory Taxable Amount × 70% |
| Single Transaction Limit | 5000 CNY | 5000 CNY |
| Annual Limit | 26000 CNY | 26000 CNY |
Whitelist Management
Cross-border e-commerce imported health products must comply with the "List of Goods for Retail Import via Cross-Border E-Commerce":
Items on the list may be imported under the cross-border e-commerce model.Out-of-scope items must be imported under general trade.The list is dynamic and requires ongoing monitoring.Cross-border E-commerce Support by Yu'an Nutrition
Yuanan Nutrition provides brand owners with:
Product specifications compliant with cross-border e-commerce requirementsComplete Product Qualification DocumentsBonded Warehouse Inbound GuideMulti-Channel Sales RecommendationsRecommended Options
Select 1210 mode if: **
Product validated market demandSufficient funds for inventoryFast deliverySelect 9610 mode if: **
Test new product marketLimited budgetWide variety of productsHong Kong supplement manufacturers can provide corresponding products and documentation to support the brand's sales strategy.
